Are you looking to make your content marketing the best that it can be? Here are some tips that you can use in order to make your content better than it has ever been before.
- Use your content to gently guide your customers through your buying cycle. Don’t treat it like a speedboat, full-throttle through to conversion. Take your time with what you are putting out there and you will find that people are much more responsive.
- If you have to force your audience to see the value in the content, or hard sell it, it won’t work. Build content around a takeaway for the audience. You want to make sure that they see value before they do anything else with your content.
- Guest blog on popular industry sites and put a link back to your site within your byline or bio. This builds traffic as well as personal brand authority.
- Share your own content and use the social sharing buttons next to your content. You can use a plugin to make this process even easier.
- Create a strategy for content promotion. Use a checklist for each post that lists all of the social channels and applications you’ll use to promote your content.
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