If your current content marketing strategy doesn’t include outreach efforts for your existing customers, you’re losing fabulous potential. Remind your clients who you are, and how you fit into their unique lifestyle, in order to remain both top-of-mind and avoid being forgettable. Truly epic brands aren’t built overnight, but more usually over decades with the help of consistent efforts.
So, what are you supposed to do in order to take care of this? Can you actually keep up with your current customers without missing out on the customers that are out there already?
- Ask for testimonials and see what people have to say about your services.
- Put together contests that really benefit your current customers (for example, if they share or get a referral, they get extra chances at winning, etc).
- Don’t miss out on communicating with them directly.
- Ask them to post pictures and such where they have interacted with your company in the past.
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