Social media is one of the most important tools that you, as a business owner, can utilize. It makes sure that those who are following you can see a “face” for the company that you’re presenting to them. And that face is going to be a big deal for what you want to be able to do. You want to connect with customers and you want them to know that your company is genuine.
What do you stand for and how do you let people know about it? How are you establishing trust and credibility with your clientele or customers? What is your social media doing to make them have an affinity toward you? What are your employees doing to ensure that your customers trust their judgment? Establish criteria early on so that you can stick to it. By doing that, you will find that the balance is a lot easier than you realized that it could be.
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