Marketing Tips

Full service Advertising Agency and Social Media experts.

Starting a Pay Per Click Campaign

in Marketing Tips, YAT News /

Reverse-engineer your marketing from the results you want to achieve, not from the keywords you’ve chosen. Most PPC campaigns build out from a keyword strategy. Flip this idea on its head by starting from the leads or sales you want to make, backing into your ads, then advertising platforms and keywords.

The resulting ad campaign will be stronger from start to finish because you’re considering all angles from the customer’s perspective. You’ll focus first on what motivates the conversion, which is really the key to boosting conversion rates.

If you’re looking for an Arkansas advertising agency, then you’ve come to the right place. We can help you with social media management, marketing consulting, advertising consulting, ghost blogging and more. Contact us today to learn more about our services!

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