Many people hear or read that they should “post X number of times, in a certain way, with X number of hashtags,” and they accept it without testing to see what really works for them. People also worry about Facebook reach, but don’t test and compare results across networks to see if Facebook is even the social media site that works best for them.
For example, when Facebook reach was first declining, many people tested across all of their social platforms to see which one was giving me the best visibility and found that Facebook still got the best interaction for their companies. Instagram also had some changes that needed to be taken care of as well.
To test your own social media tactics, start with a question or hypothesis on what works for you, and then figure out how to run a test to measure it. Use something simple like an Excel spreadsheet to record your observations.
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