Twitter is a social media website that some people just aren’t used to utilizing, because it’s very different than anything else that you may come across. Using it in marketing can be a skill, and like any skill, you will need some practice in order to really get the whole thing down.
Be personal with your audience. Unlike Facebook, Twitter requires you to be personal. Twitter is the realm for almost constant conversation. So, you can’t just “set it and forget it” like you would with a crockpot; instead, you should be checking your feeds throughout the workday so that you can interact with those who may be retweeting your tweets or replying to you with questions, comments, and concerns. If you don’t engage with your audience, but instead only offer information, then you’d be better off using Facebook or Google+; the constant back and forth of conversation is required through your use of Twitter.
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