Facebook is a lot slower moving, but you have to do a little more work to get to that point. Facebook recently changed up their algorithms, so brands are getting less exposure. This makes it more important for them to stand out. One way for this is to make short and simple posts. Longer posts tend to not perform as well. Also, asking questions rather than making statements tends to increase interaction.
Twitter is a great way to build a following and keep in contact with your customers. However, it can be tricky as it limits your posts to 140 characters, and it’s fast-paced. It’s demanding in that it requires constant communication with your followers. If you can handle that, one way to stand out on Twitter is to send a thank you any time your company gets mentioned. Try to respond to questions the same day, or within the hour if possible.
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