Reddit, a bare-bones social network self-titled as the “front page of the internet,” can be a powerful tool when used strategically. Reddit is composed of a very tech-savvy audience that bristles at any obvious marketing tactics. And that’s why, if you go about it in a particular way, you can ensure that you’re getting all of the tools necessary to get the word out without stepping on too many toes.
To win at Reddit, share only truly awesome content, and post only to extreme niches. In Reddit, there are subcategories (known as subreddits) that deal with some of the narrowest, most specific interests in existence. There’s a subreddit for lockpicking, a subreddit for unicycles, and even a subreddit for board games. That’s why so many people go to Reddit to let people know just what is going on with their business and the industry it is in.
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