Your audience is one of the most important things that you need to determine before you start your business. You want to feel confident in what you’re doing and how you want to move forward with those things. Before you put a single pixel on a screen, or draw the first faint trace of a line on paper, you must understand who you want to reach with your brand. Here’s what you have to nail down about your ideal customer:
- Their age range: what age group do the majority of your customers fall into?
- Their gender: are there more men or women in the group you’re targeting?
- Their education level: is it high school, college, post-graduate?
- What type of employment they have. Are they self-employed, do they work for a corporation, do they own several businesses? Are they looking for work?
- Their lifestyle: how do they spend their work and leisure time?
- Their challenges: what do they struggle with? And how can you help them?
Even if you don’t have a single customer lined up, imagine who your perfect customer looks like. Who needs the solution your business provides, and what are they like?
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