Content is the cornerstone of online marketing strategy. Creating good content in a sea of competition and distraction is a challenge. Budgets for search-engine optimization (SEO), pay per click (PPC) and media could be impacted by the need for more frequent and higher quality content.
Content is also a Google ranking factor and will help sites attract high-quality inbound links, build trust, credibility and authority with your audience.
When creating content, the goals should be focused on the audience with respect to a mobile view. This can be tricky as longer content is generally better for a desktop experience while mobile needs to remain highly informative but stated with a lower word count.
Using images is a good way to keep people on the page longer and increase engagement. Forty percent of people respond more when there’s an image in the content.
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